Overview
Our goal is to create clear, consistent and accessible content.
The people who create content for the City website follow these guidelines:
These guidelines apply across all of the places that we communicate.
Content creation guidelines
We want to help all website visitors access the information and services they need from our City.
City content guidelines
Content best practices
Visitors to the City website want to find information fast. They tend to skim until they see what they’re looking for.
To help users complete their tasks with ease, we follow these best practices:
- Build for accessibility and inclusion
- Be consistent
- Be concise, simple and clear
- Communicate with empathy and purpose
- Be human-centered and data-driven
- Have one place for each piece of content
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Audience and brand voice guide
Our guide defines the audiences of the City's website.
It also describes our:
- Brand voice
- Personality
- Attitude
Our content approach
The City's website content is:
- Simple, accessible, inclusive
- Conversational
- Service-driven
- Informational
- Written in plain language
