Rethink Your Drink, Every Sip Counts!

Encouraging Minneapolis residents to choose healthier beverages over sugary drinks

rethink pic

Project Description

Sugary drinks are major contributors to poor diet and rising obesity rates, particularly in low-income communities and communities of color. To address beverage consumption in these communities, the Minneapolis Health Department launched ReThink Your Drink, Every Sip Counts! to encourage people and places to choose healthier beverages over sugary drinks.

The Health Department partners with community-based organizations to raise awareness about the impacts of sugary drinks and promote healthier options, and pursue policy and practice changes to increase healthier beverage availability in different community settings such as social service agencies. In addition, the Health Department continues to expand the reach and visibility of the campaign by using social media, engaging youth as change-makers, and fostering additional partnerships with organizations such as clinics

For more information, contact:

Phone: 612-673-2301

Email: [email protected]


For a full list of past and present partners visit the Rethink Your Drink website

Progress & Accomplishments

Collectively, the campaign has been represented at over 100 community events, 200 educational workshops and/or sessions, and 15 media opportunities (TV, radio, and written). Also, more than 40 organizations have reduced the availability of sugary drinks by adopting healthy beverage policies and practices. As the campaign garners statewide and national attention, the Health Department continues to build partnerships with additional cultural communities, other enterprises such as Minneapolis Public Schools and the Minneapolis Park and Recreation Board, and agencies such as the American Heart Association.

The Health Department also partners with the City’s Public Works Department to promote consumption of tap water. The partnership entails cross promotion on the radio and tours of the water plant. The goal of the partnership is to raise awareness that Minneapolis has one of the best tap water in the nation and reduce fear around drinking tap water.

The campaign’s bottom-up approach fosters community participation and ownership from the outset. In addition, public awareness campaigns are especially effective when paired with supportive policy, systems and environmental (PSE) strategies. The combination of grassroots education and outreach with institutional PSE changes continues to generate tangible improvements in communities experiencing health disparities and lays the foundation for exploring broader policy changes. Given national interest in decreasing sugary drinks consumption, the unique nature of this campaign can serve as a model for other communities.

Get Involved

If you are an individual, parent, community organization, or agency that serves children or youth, learn more about what you can here.


Get the Facts: Learn About Sugary Drinks and Healthier Options

Access campaign promotional materials such as posters Recipes for Infused Water 

For additional information and resources, visit the campaign web page Visit and Like our Facebook page



fun drinks


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Should you require a reasonable accommodation in order to fully participate, or information in an alternative format, please contact 612-673-2301.

Para asistencia 612-673-2700 - Rau kev pab 612-673-2800 - Hadii aad Caawimaad u baahantahay 612-673-3500.


Last updated Dec 11, 2018



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For reasonable accommodations or alternative formats, contact 311.
People who are deaf or hard of hearing can use a relay service to call 311 at 612-673-3000.
TTY users can call 612-673-2157 or 612-673-2626.

Para asistencia 612-673-2700, Yog xav tau kev pab, hu 612-637-2800, Hadii aad Caawimaad u baahantahay 612-673-3500. 

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