Public service announcement video donated to promote Clean City Minneapolis

Minneapolis’ efforts to keep our city clean and beautiful have gotten some big help from a local ad agency. The firm Modern Climate worked with folks in the media arts field to put together a top-notch Clean City public service announcement video that it has donated to the City.

The PSA runs just over 30 seconds long and runs before each movie in the park in the Minneapolis Park and Recreation Board’s summer series. A special screening will take place for the crowd at the Aug. 26 Movie in the Park at Father Hennepin Bluffs Park beginning at 8 p.m. The video will play just before the movie, and City of Minneapolis Solid Waste and Recycling director Susan Young will be on hand to thank Modern Climate representatives for their generous contribution.

Modern Climate is a Minneapolis-based advertising agency. Folks at the company helped round up a producer, a director, an editor, actors and other television production professionals to volunteer their time and efforts to create the PSA video free of charge and many people on the production team, including the Hollywood director, are originally from Minnesota. They all pitched in because of their love for Minneapolis, to show their Clean City attitude, and to support work to make Minneapolis a cleaner place. The estimated value of this finished product is well over $80,000.

In addition to this PSA, Modern Climate (formerly known as Wolfmotell) created the new look and feel of Clean City Minneapolis, all pro bono. This included redesigning the Clean City website, which is now more fun and engaging, and taps into community pride to get folks to pitch in.

About Clean City Minneapolis partnerships

Clean City programs make a greater use of neighbors, friends and community partners gathering to clean up our community. Partnerships with individuals and businesses help the City leverage what we each do best. Clean City Minneapolis – through Solid Waste and Recycling – can provide supplies and disposal options, while the community provides the enthusiasm and volunteer power to keep our neighborhoods beautiful.

Partnership opportunities include:

  • Adopt-A-Block
    A great way to keep your boulevards and alleyways clean.
  • Adopt-A-Street
    One of the best ways to keep your neighborhood thoroughfares looking their best.
  • Adopt-A-Litter Container
    The easiest way to curb a local litter problem.
  • Adopt-An-Ash Receptacle
    The perfect solution to prevent littered cigarette butts.
  • Paint Over program
    The fastest way to eradicate graffiti from public property.
  • Special requests
    Do you have an idea for keeping your neighborhood beautiful that doesn’t quite fit into our traditional Clean City opportunities? We want to hear from you!

To get involved, Google "Clean City Minneapolis."

Aug. 26, 2009

Published Aug 26, 2009