City-produced bike lane video earns Emmy Award nomination

The City’s Know the Road - Bike Lanes video, which shows how motorists and bicyclists should use Minneapolis’ many bike lanes, has been nominated for an Emmy Award. The video, which was created in late 2011/early 2012 and began airing this spring, was produced to keep people safe by showing the right way to ride in and turn into and out of the various types of bike lanes on City streets. The music and combination of graphics and video make for enjoyable viewing, even as the differences between solid lines, dashed lines and other lane markings are explained.

The video was created by the Communications staff members Kim Brown, Marlena Bromschwig, Casper Hill, Bridgette Bornstein, Matt Laible, Mike Hestick and John Harrison. Communications staff collaborated on the video with Public Works staff members Simon Blenski, Shaun Murphy and David Peterson.

You can watch the four-minute video by the City’s website at http://www.minneapolismn.gov/bicycles/index.htm or visiting YouTube at http://www.youtube.com/watch?v=eeDDYfUP4BU&feature=share&list=UU1IHi7mIMbFhZo4j_H6QIsA

Until the Upper Midwest Regional Emmy awards ceremony on September 29, City staff won’t know whether the bike lane video wins an Emmy. Nonetheless, the nomination itself is recognition of the video’s quality, creativity and ability to provide clear information.

Five other programs have been nominated in the category that Minneapolis’s video is being judged within. Among the competing Emmy-nominated programs is a piece on the Minnesota arts scene produced by Twin Cities Public Television, an educational services program produced by Iowa Public Television, a program on volunteers produced by the Ramsey Washington Suburban Cable Commission and a program on radio history produced by South Dakota Public Broadcasting.

In 2008, the Communications Department won an Emmy for a video it produced on the City’s response to the collapse of the Interstate 35W Bridge in 2007. The 11-minute video, Minneapolis Responds: the I-35W Bridge Collapse, focused on how Minneapolis Police, Fire and many other City departments worked together in the immediate aftermath of that disaster. You can watch this video by visiting YouTube at http://www.youtube.com/watch?v=YKAyj4I-oyc.

 

Published Sep. 12, 2012