Rainbow bridge posting results in record number of City Facebook ‘likes’
When a photo of the I-35W bridge’s rainbow lighting for Pride weekend was posted on the City’s Facebook page, Minneapolis set a new record for the number of “likes” and “shares” on its Facebook page
Minneapolis Communications staff changed the City’s Facebook cover photo from the city skyline to a photo of the I-35W bridge lit up with rainbow colors to recognize Pride weekend. The photo was on the City’s Facebook page from Friday, June 22 – Sunday, June 24. Between June 22 and June 28, the City’s Facebook page
- Was viewed by 213,814 people.
- Secured 370 new fans who now follow the City’s Facebook page.
- Received 1,974 “likes” for the bridge photo.
- Had 1,775 “shares” of the bridge photo.
The Communications Department manages two Facebook and two Twitter accounts. One account in each social network is used to send out Snow Emergency information; the other accounts are used to distribute general Minneapolis news and information.
Currently, the City’s general Facebook page has more than 11,800 fans; the Snow Emergency page has more than 18,000 fans. The City’s general Twitter account has more than 15,000 followers and the Snow Emergency Twitter account has more than 7,000 followers.
What is Facebook?
Facebook is currently one of the most popular destinations on the Web with more than 900 million active users. Individuals create profiles that enable them to become friends with other Facebook users. From there, people can send messages, exchange information and share photos and videos.
What is Twitter?
Twitter is a real-time short messaging service that allows people to share and exchange information with their “followers.” Tweets are limited to 140 characters and can be sent via the Web, mobile texting or instant message.
If you’re already on Facebook, Twitter or YouTube
You can check out the City of
Social media workshop planned
The City’s social media account is managed by Matt Lindstrom, Communications Department. In the fall, Lindstrom will lead a workshop for City employees on how Minneapolis uses Facebook, Twitter, YouTube and FourSquare to share information, manage emergencies, enhance community engagement, boost participation in programs and increase compliance with ordinances.
Published Jul. 5, 2012