Communications Department wins four awards 

Four Communications Department projects garnered honors from the Minnesota Association of Government Communicators, an organization of communications professionals dedicated to improving public-sector communications.

At the organization’s annual Northern Lights Contest awards ceremony, held May 21, the City of Minneapolis received awards for the projects listed below.

Awards of Excellence

Awards of Merit

·         Snow Emergency Public Service Announcement (PSA). The PSA, which was a parody of late-night TV infomercials, was designed to be fun and entertaining enough for people to watch and share with their friends on YouTube. The PSA ended with a “to order” graphic showing the Snow Emergency hotline phone number and information on how to sign up for Snow Emergency alerts.

·         The North Side Tornado news release. The comprehensive, two-page news release provided information about access to homes, street conditions, tree damage, cleanup, utilities and sources of assistance. The release addressed the need — as in any disaster response —to gather information from responders, manage the news media, sort fact from rumor, anticipate information needs and communicate a lot of information concisely.

Published May 23, 2012