More than 2,500 downloads of improved Snow Emergency app in less than two weeks

In less than two weeks, thousands of drivers have downloaded the improved Minneapolis Snow Emergency app onto their mobile devices. This app helps them find out when a Snow Emergency is declared in the city and puts the Snow Emergency parking rules right in the palms of their hands.

The app, available for iPhone and Android devices, tells users whenever a Snow Emergency is in effect and includes the day’s Snow Emergency parking rules that apply. It also has an easy way to sign up for email and text alerts and features a quick call button that connects you to the Minneapolis Snow Emergency hotline.

The revised mobile app debuted on Nov. 27. Since, then, more than 2,500 new users have downloaded the app, bringing the total number of app downloads to more than 10,000. Also, data shows that more people are now getting Snow Emergency information in the evening using their mobile phone than their desktop computers.

The updated app does not send push notifications, so when the snow flies, drivers will need to open the app to find out if a Snow Emergency has been declared. Those who downloaded last year’s version of the app should update it to the current version. 

The revised app compliments all the other ways the City spreads the word about Snow Emergencies including direct mail, emails, text messages, automated phone calls, social networks, the Internet, local cable television and through the news media.  People should put many of these tools to use, not just one or two. The more ways people use to learn about a Snow Emergency, the more prepared they will be to do their part, and the less likely they will be to be towed.

Published Dec 10, 2013



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