Vacant building on Northside turned into work of art
A vacant building on the city's Northside has been transformed into a three story work of art.
Two sides of 1001 West Broadway are now feature a vinyl displaying high quality photographs of the business owners and artists and iconic architectural elements of the avenue. The City purchased the building in 2008 and it has been vacant and boarded since 2006.
The installation builds on the momentum of the façade improvement work the City has been doing in partnership with the West Broadway Business and Area Coalition (WBC) and businesses along the avenue. The project also serves as the launch pad for WBC’s work on business recruitment, corridor marketing, and creative place-making. The images featured on 1001 West Broadway will weave together a visual representation of the Coalition’s efforts.
The images for the vinyl wrap were taken by Northside commercial photography firm Armour Photography. Owner Jake Armour had been looking for the right opportunity to partner with the WBC and specifically ways to market the FLOW Northside Arts Crawl for some time when the idea was presented to him to take photographs that would be used for the WBC’s rebranding campaign as well as turn 1001 into the largest public art installation at the 2013 FLOW Arts Crawl. The photographs along the avenue were taken over a two day period in June.
The vinyl wrap featuring the avenue photos will be installed throughout the day on Saturday, July 20, 2013 starting at 5:30 am weather permitting. Throughout the process, Armour will be taking still photographs to create a time-lapse slide show of the wrap installation which will be available online at northmpls.org in the days following.
1001 West Broadway will be the largest public art installation featured at the FLOW Northside Arts Crawl, a self-guided art tour featuring visual and performing artists at businesses, studios, and organizations along West Broadway in North Minneapolis July 26-28. The event anticipates attracting 5,000 spectators.
photo credit: Jake Armour
Published Jul. 26, 2013