New safety campaign educates bicyclists and drivers about safely sharing the road
As summer approaches, a growing number of people are taking to our streets and trails on bicycles. Whether you’re pedaling around town, driving car or doing a little of both, the City of Minneapolis wants to remind everyone that bicycle safety starts with all of us. This summer, new transit shelter posters will help educate bicyclists and drivers on how to safely share the road and avoid common, preventable crashes.
The posters remind bicyclists and drivers that:
- Safety starts with all of us – Data show that bicyclists and drivers are equally responsible for bicycle-vehicle crashes in Minneapolis.
- Bicyclists need to follow traffic laws and ride predictably – One in three bicycle-vehicle crashes in Minneapolis involves a bicyclist running a red light, riding against traffic, or failing to yield the right of way.
- Drivers need to slow down and look for bicyclists, especially when turning – 40 percent of bicycle-vehicle crashes in Minneapolis involve a driver not seeing or yielding to a bicyclist.
- Bicycling in Minneapolis is actually getting safer – As more people use bicycles for transportation, bicycle-vehicle crashes have not increased.
These safety recommendations are the result of a report that examined bicycle-vehicle crashes in Minneapolis. The Department of Public Works analyzed nearly 3,000 reported bicycle-vehicle crashes occurring in Minneapolis from 2000 to 2010. The report, called “Understanding Bicyclist-Motorist Crashes in Minneapolis,” is available at www.minneapolismn.gov/bicycles.
The posters will be up at 27 transit shelter locations around Minneapolis through the end of June, with a particular focus on parts of town where bicycle traffic is high and bicycle-related crashes are more frequent. Other campaign components will be distributed to libraries, schools, bike shops, community centers and select coffee shops, restaurants and bars throughout Minneapolis. Electronic versions of the posters, which are in English, Spanish, Somali and Hmong, are available on the City’s website and on social media websites.
Funding for the campaign comes from the Non-Motorized Transportation Pilot Program, a Federal grant aimed at increasing walking and bicycling. Design Works, an in-house design firm at the Minneapolis College of Art and Design, designed the poster layout. The illustrations were done by local artist, Bill Rebholz.
More information about the campaign is online at www.minneapolismn.gov/bicycles.
Published May. 22, 2013