Digital billboards will alert drivers when a Snow Emergency is declared

Throughout this winter, ads to encourage people to sign up for Snow Emergency alerts will appear on the dozen Clear Channel Outdoor digital billboards in Minneapolis. Once a Snow Emergency is declared, the ads will be replaced with ones that tell drivers that a Snow Emergency is in effect, and to call the Snow Emergency hotline to find out where to park.

The City currently has many tools people can use to find out when a Snow Emergency is declared. They include text and email alerts, automated phone calls, a Snow Emergency hotline, Facebook, Twitter and the City’s website. This new tool will help reach drivers who may not have gotten the news.

When enough snow falls, a Snow Emergency would be declared and drivers will then need to follow Snow Emergency parking rules so plow drivers can do the best job possible. Failure to follow the Snow Emergency parking rules can result in a ticket and tow.

There are many ways to learn about a Snow Emergency

Towing and impounding vehicles is expensive, so it’s in everyone’s interest to help drivers follow the parking rules and avoid a ticket and tow.

Minneapolis offers residents, workers and visitors a number of tools to help people learn when Snow Emergencies are declared and what to do when they are. We’re advising drivers to put several of these tools to use, not just one or two. The more ways they have to learn about a Snow Emergency, the less likely they’ll be towed because they didn’t know one was declared.


Non-English Snow Emergency information

Information on Snow Emergency is also available in other languages on the City’s website. If you know anyone who primarily speaks Spanish, Hmong, Somali, Oromo, Vietnamese or Lao, you can direct them to the City’s website for information in their language on Snow Emergency and much more.

Published Dec 7, 2011