Digital billboards will alert drivers when a Snow Emergency is declared
Throughout this winter, ads to encourage people to sign up for Snow Emergency alerts will appear on the dozen Clear Channel Outdoor digital billboards in Minneapolis. Once a Snow Emergency is declared, the ads will be replaced with ones that tell drivers that a Snow Emergency is in effect, and to call the Snow Emergency hotline to find out where to park.
The City currently has many tools people can use to find out when a Snow Emergency is declared. They include text and email alerts, automated phone calls, a Snow Emergency hotline, Facebook, Twitter and the City’s website. This new tool will help reach drivers who may not have gotten the news.
When enough snow falls, a Snow Emergency would be declared and drivers will then need to follow Snow Emergency parking rules so plow drivers can do the best job possible. Failure to follow the Snow Emergency parking rules can result in a ticket and tow.
There are many ways to learn about a Snow Emergency
Towing and impounding vehicles is expensive, so it’s in everyone’s interest to help drivers follow the parking rules and avoid a ticket and tow.
Minneapolis offers residents, workers and visitors a number of tools to help people learn when Snow Emergencies are declared and what to do when they are. We’re advising drivers to put several of these tools to use, not just one or two. The more ways they have to learn about a Snow Emergency, the less likely they’ll be towed because they didn’t know one was declared.
- Call the hotline - By calling the automated 612-348-SNOW hotline, folks can find out if a Snow Emergency has been declared. The hotline will include information on parking restrictions that drivers need to follow to avoid tickets and tows. The hotline includes information in Spanish, Somali and Hmong.
- Check out the City’s website - Go to the City’s snow page to find out whether a Snow Emergency has been declared and for a wealth of information on Snow Emergencies in many languages. Also, check out the street lookup, which lets you put in an address or a neighborhood to see where you can park during a Snow Emergency.
- Mail - Every fall, a Snow Emergency informational brochure is mailed to every household in Minneapolis.
- Phone alerts - Minneapolis uses a phone alert system to notify residents when Snow Emergencies are declared. It is an automated notification system that can place thousands of calls per hour. To add additional numbers beyond just your home number, sign up on the City’s website.
- Email alerts - You can also sign up to get Snow Emergency alerts automatically emailed to you.
- The media - News releases are sent to the media so TV, radio stations and other news outlets can inform their viewers, listeners and readers that a Snow Emergency is in effect.
- On cable - Tune in to cable channels 14 and 79. These channels will have information in several languages when a Snow Emergency is declared.
- Facebook – “Like” Minneapolis Snow Emergency on Facebook.
- Twitter - If you have a Twitter account, just follow us. Both the Twitter and Facebook pages will tell fans and followers when a Snow Emergency is declared.
Non-English Snow Emergency information
Information on Snow Emergency is also available in other languages on the City’s website. If you know anyone who primarily speaks Spanish, Hmong, Somali, Oromo, Vietnamese or Lao, you can direct them to the City’s website for information in their language on Snow Emergency and much more.
Published Dec 7, 2011