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May Business Spotlight: Roe Wolfe

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Roe Wolfe is a women’s boutique owned by Ashley Kilcher, a makeup artist and Minnesota-native. Located in the North Loop, Ashley wanted the store to combine her love for fashion and makeup. With a variety of accessories, clothing and makeup, Roe Wolfe carries products from local designers, like Tess + Tricia and Larissa Loden, and larger designers such as Maison Scotch and Free People.  
Although originally located in Mendota Heights, Roe Wolfe moved to the North Loop in 2013. Ashley said the move has been wonderful due to the North Loop’s strong, supportive community, and rapidly-evolving scene. The store attracts clients ranging from professionals on their lunch breaks, young creatives, as well as people from the suburbs.
As a way to garner even more attention to the store and neighborhood, Ashley created an annual Boutique Crawl in the spring of 2014. Seven North Loop Boutiques teamed up for the crawl, attracting hundreds of people from throughout the Twin-Cities area. With giveaways and discounts, it was a huge success. This year, the crawl expanded to 19 businesses including Local D’Lish and Martin Patrick 3–another reflection of the North Loop’s rapid growth.

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Last updated May 21, 2015