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April Business Spotlight: Simpls Grab and Go

Bringing healthy, local snacks and lunch options to professionals on the go.

Simpls Collage

Simpls Grab-and-Go carries as many options from local food vendors as possible.

After noticing the need for healthier options in the skyway, founders Ryan Rosenthal and Michael von Fange opened Simpls Grab and Go last September with the goal of making organic and locally-sourced food readily available for health conscious professionals on the go. Simpls combines the format of a convenience store with products that could be found at a local farmer’s market.  
Simpls’ mainstays are homemade and organic grab-and-go sandwiches, wraps, soups, and salads. Supporting local like-minded businesses in Minnesota is very important to Ryan and Michael, so they carry as many options from local vendors as possible including Sift Gluten Free Bakery, Bliss Gourmet Granola, and Peace Coffee. Their vendors also play a big part in their marketing strategy by hosting regular in-store sampling events and by sharing retail experience with the new business owners. Although financing was a challenge at first, assistance from MCDD helped Simpls put together a loan package that included financing from Highland Bank, the City of Minneapolis, and the Small Business Administration (SBA).
Ryan and Michael are proud of their business’s positive reception. As Simpls develops, they plan to continue to seek out new products and services - local whenever possible. Immediate ideas on the horizon include: adding the first all an organic salad bar in the skyway and getting a stall at the Nicollet Mall Farmer’s Market.

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Last updated Apr 17, 2015