Social Media Policy

Type

Enterprise

Applies To

Employees: This policy applies to full and part-time employees, temporary employees, appointed employees, contractors, interns and any person engaged in the performance of work pursuant to the provisions of any federal grant or contract.

Synopsis

This policy communicates the City’s requirements regarding the use of social media and describes how employees should conduct themselves when interacting as City employees on the City’s social media sites and other social media sites.

The policy reflects the City’s commitment to being a 21st century government that is professional, efficient, transparent, accountable, and fair. The policy mirrors the City’s electronic communications policy and requirements around consistent use of the City’s official URL and employee usage.

Policy highlights:
 

• Applies to all City of Minneapolis employees.

• Responsibilities for the oversight and management of the City’s official social media sites reside with the Communications Department.

• Social media sites are managed centrally, rather than allowing for individual departments, divisions or work groups to establish official social media sites for their respective department or subject.

• There is a process for departments seeking to establish their own social media sites, and departments receiving approval for their own social media sites will be responsible for their creation and ongoing monitoring and maintenance.

• Employees representing the City on the City’s social media sites must conduct themselves as representatives of the City, be professional and follow the user guidelines in the policy.

History

Council Approval Date: August 19, 2011

Effective Date: August 19, 2011

Last Revision Date: August 9, 2011

Key Words

Social Media, Facebook, Twitter, YouTube, Web, Blog,

Links

Policy Document

Procedures and Forms (Additional content under development)

Related Policies

Administering Department

Communications

Sara Dietrich, Communications Director, 612.673.2101
 

Last updated Mar. 15, 2013