Cleanup efforts take on a fresh look and feel in Minneapolis
The City of Minneapolis is involved in many programs that help make the city clean and litter-free throughout the year. Now, a new awareness campaign seeks to reinvigorate those efforts. Thanks to the pro bono work done by the Minneapolis marketing firm Wolfmotell, Clean City Minneapolis has a new logo, a new informative Web presence and even more energy. The campaign showcases all the benefits of getting involved in Clean City programs, and taps into community pride to get folks to pitch in.
About Clean City Minneapolis partnerships
Clean City programs make a greater use of neighbors, friends and community partners gathering to clean up our community. Partnerships with individuals and businesses help the City leverage what we each do best. Clean City Minneapolis – through Solid Waste and Recycling – can provide supplies and disposal options, while the community provides the enthusiasm and volunteer power to keep our neighborhoods beautiful.
Partnership opportunities include Adopt-A-Block, that help keep your boulevards and alleyways clean; Adopt-A-Street, to keep neighborhood thoroughfares looking their best; Adopt-A-Litter Container, to help curb a local litter problem; Adopt-An-Ash-receptacle, to help with cigarette butt littering problem; Paint Over Program, to keep graffiti off public property; and special requests from the public that don’t quite fit traditional Clean City opportunities that the City will consider.
Along with a new look and messaging, Wolfmotell is also helping us redesign the Clean City website, so connecting to Clean City programs is more direct, more fun and more interesting.
Earth Day Watershed Cleanup
The big spring cleanup event of the year takes place Saturday, April 18. The Earth Day Watershed Cleanup is a collaborative effort between the Minneapolis Park & Recreation Board and the City of Minneapolis. The new look and feel of Clean City Minneapolis will be seen here and at other cleanup efforts taking place in the coming months.
The April 18 event will be the largest one ever, with 41 sites participating. Interested volunteers should go to Minneapolis Park Board site and look up a participating park center to visit at 9 a.m. Saturday. Groups of 20 or more should contact the Minneapolis Park Board in advance. For more information, call (612) 230-6484.
Wolfmotell is an innovative advertising agency located in the Minneapolis Warehouse District. This tech-savvy firm believes in using the existing momentum of market forces to maximize the revenue potential of its clients.
Published Apr. 15, 2009