Workshop offers opportunity to learn how the City uses social media to enhance communication
The Communications Department is offering a new workshop aimed at helping employees better understand how the City uses Facebook, Twitter, YouTube and FourSquare to communicate with residents, visitors and businesses. The upcoming workshop will outline how popular social media sites can be used to share information, manage emergencies, enhance community engagement and increase residents’ understanding of ordinance requirements.
The free workshop — “Using Social Media to Communicate City News” — is Tuesday, Sept. 25 from 10 – 11:30 a.m. in Room 101, City of Lakes building, 309 2nd Avenue South.
The session will:
- Provide a “virtual tour” of the City’s Facebook, Twitter, YouTube and FourSquare sites.
- Outline the value of social media (additional audiences, immediacy, ability to share fun information/light news, recruiting, crisis communications, etc.).
- Explain how and when the City posts information on social media sites.
- Discuss how the City retains control of its content.
- Show how departments can work with the Communications Department to promote City programs via social media sites.
- Outline the City of Minneapolis’ social media policy.
The workshop is best suited for City employees who:
- Are comfortable using social media and want to expand their understanding of social media’s uses.
- Have a broad understanding of their department’s business goals, objectives and priorities
- Are in a position to help the Communications staff drive news and information to the City’s social media sites
To enroll, visit HRIS, click on HRIS Learning Management and search for “social media.”
Published Sep 12, 2012