Workshop offers opportunity to learn how to work with the news media
There are still a few openings for a new workshop that aims to help City employees work with reporters, prepare for interviews and better understand how the media determines whether a topic should be part of tomorrow’s newspaper or tonight’s newscast.
The free workshop — “Working with the News Media” — is Wednesday, Aug. 22 from 2 to 4 p.m. in the City of Lakes building, 309 2nd Avenue South. The session will cover:
- The basics of working with the news media.
- The differences between conducting interviews for radio, television, newspapers.
- How to hone your message whether talking to a reporter or presenting before City Council.
- How to recognize what is “newsworthy” and use the Communications Department to promote department news.
The workshop is best suited for City employees who:
- Work on issues that may have a high public interest or impact.
- Are asked to respond to media calls.
- Make presentations before City Council Committees or at community meetings.
To enroll, visit HRIS, click on HRIS Learning Management and search for “news media.”
Published Jul 31, 2012