Community Planning & Economic Development

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Market Profiles

Through a subscription to Business Analyst Online, a GIS-based market data program provided by ESRI, the City of Minneapolis has access to a wide range of demographic and market data. In order to make this information accessible to neighborhood groups, business associations, and others involved in business district revitalization and retail recruitment efforts, the City has created “Market Profiles” or snapshots of the 65 neighborhood commercial nodes (see links below, by sector). 

The Market Profiles use a one-mile radius for the trade/market area around neighborhood commercial nodes. Since commercial nodes are designated as areas that serve the surrounding neighborhood, with a limited number of businesses serving a larger area, a one-mile radius is a suitable geographic area for a market profile.

In addition to neighborhood commercial nodes, the Great Streets Program has three other eligible areas: commercial corridors, LRT station areas, and activity centers identified in the The Minneapolis Plan for Sustainable Growth.

Each of these areas is unique and draws a customer base from varying distances. Therefore, the City has not created profiles for these areas. To request a profile for a portion of a corridor, an LRT station area, or an activity center, contact Erik Hansen at (612) 673-5022 and an appropriate trade area can be determined to fit your specific needs and area.

These reports are meant to provide basic information and should not be considered conclusive comprehensive market studies. For a good primer on understanding market data and getting started on retail recruitment please see the Community Revitalization Planning Guide focused on neighborhood commercial district retail recruitment produced by the Local Initiatives Support Corporation.

Custom Profiles

The City has the ability to create customized profiles for commercial areas of the city that are not neighborhood commercial nodes. If you would like a custom market profile or for more information, contact Rebecca Parrell at (612) 673-5018.

Online information from the City of Minneapolis at MinneapolisMN.Gov/CPED.

Last updated Oct 21, 2013